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My Coke Rewards is a customer loyalty marketing program for The Coca-Cola Company. Customers enter codes found on specially marked packages of Coca-Cola products on a website. Codes can also be entered "on the go" by texting them from a cell phone. These codes are converted into virtual "points" which can in turn be redeemed by members for various prizes or sweepstakes entries.〔(Official FAQ ).〕 The number of points from each product depends on the brand as well as the item itself.〔(Points System for Participating Brands )〕 The program was first launched in February 2006.〔(Coca-Cola North America Announces Launch of "My Coke Rewards" Largest Program of Its Kind in Coca-Cola History ), The Coca-Cola Company press release, 2006-02-28.〕 By November of that year, over a million prizes had been redeemed.〔(My Coke Rewards Celebrates Redemption of One Millionth Reward and Offers 20 Million Free Bonus Points for the Holidays ), ''PR Newswire'', November 9, 2006.〕 The program has since been extended annually for the past 9 years with the current extension until 31 December 2015. In September 2013, the My Coke Rewards Beta was launched.〔http://www.mycokerewards.com/beta/faq〕 The new system which runs on the same website, but with /beta after the .com on the address, uses social media challenges and My Coke Rewards codes to gain "status" points to level up, with +5 status points just by creating an account.〔http://www.mycokerewards.com/beta/how-it-works〕 The levels are bronze, silver, and gold, which have replaced the test phase levels of Red, Gold, and Twilight, and points or status is rewarded when a user levels up.〔http://www.mycokerewards.com/beta/faq〕 ==Limitations== The program has always featured limits on the number of codes and points that could be redeemed at one time. Before 17 February 2009, members were limited to entering 10 codes per day, regardless of the number of points that this represented. Members who entered 10 codes from 32-can packages could, under this system, earn a total of 250 points per day, or 1,750 per week. This represented the maximum rate at which points could be accrued without the use of bonus points and similar promotions. In February 2009, this system was changed. Up until 21 January 2015 members had been limited to entering 100 points per week (now 75), regardless of the number of codes redeemed per day (before that, the limit was 120 to 12 January 2014). Bonus points and promotional offers such as “Double Points Days” are still not subject to this weekly limit. My Coke Rewards now has a meter that tells the member how many points they earned during the current week, and whether they have reached the 75 point-per-week limit. Attempts to enter codes that exceed the limit (for example, entering any code which will exceed 75 points) do not cause overflow; the participant is told to “hold on to that code”. (Any bonus points are limited to 2,000 points per week. The limit a member can bank is 10,000 points total weekly.) In addition, My Coke Rewards features an expiration date on the codes that have been entered. Currently, points expire after 90 days of user account inactivity, meaning a customer must either add points to their account or claim a prize within 90 days to ensure their points do not expire.〔(My Coke Rewards ).〕 In the UK version of the program, Coke Zone, customers can also avert point expiration by simply logging on to the website. Their codes are issued on a time-limited basis and expire at the end of the month containing the best before date of the relevant product. This program ended on 15 October 2013, and all points earned were voided at 11:59 pm on that date. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「My Coke Rewards」の詳細全文を読む スポンサード リンク
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